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Uplifting the Aluminium industry in the UAE.

EMAL – EGA

  • Client:

    Emirates Aluminium (EMAL) / Emirates Global Aluminium (EGA)

  • Industry:

    Aluminium

  • Practice:

    Customer experience, employee experience, campaign

Services:

Internal and external branding, events and exhibitions branding.

Employee communications, culture activation campaigns and experiences.

Campaign strategy and planning, concept and creative copy development, campaign asset production (Print ads, video), owned content development (e-mailers, web banners, newsletter, magazine).


Emirates Aluminium (EMAL), a leading player in the aluminum industry, has been a valued partner of Drumbeat. We have been instrumental in managing their branding and marketing requirements, helping them establish a strong and influential presence in the market. With the merger of EMAL and Dubai Aluminium (DUBAL) in 2013, Emirates Global Aluminium (EGA) was formed, further solidifying its industry leadership.

From the early days of EMAL to the formation of EGA, Drumbeat has been by their side, supporting their marketing and communication efforts. Our expertise in internal and external branding has played a crucial role in establishing a cohesive and recognizable brand identity for EMAL and EGA across various touchpoints.

Internal communication is essential for fostering a strong corporate culture, and Drumbeat has worked closely with EMAL to develop engaging employee communications. We have crafted newsletters, magazines, and internal campaigns that effectively convey their shared vision, accomplishments, and values to their dedicated workforce.

In addition to internal communication, we have provided extensive support in external branding, ensuring that EMAL’s brand message resonates with the public. Our expertise in events and exhibitions branding has helped them create impactful experiences that showcase their industry leadership and commitment to excellence.

When it comes to marketing, Drumbeat has developed comprehensive campaign strategies aligned with EMAL’s business goals. From concept and creative copy development to campaign asset production, including print ads, we have crafted compelling campaigns that effectively communicate their strengths and offerings to their target audience.

Our partnership with EMAL has been built on years of collaboration, resulting in a strong and unified brand presence. Together, we have worked tirelessly to shape their brand journey and establish their position as prominent players in the aluminum industry.

 

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Have a project for us?

    • How should our brand and logomark look?
    • What visual elements can we create to establish a distinctive brand identity?
    • What should be the names of new products, JVs, and acquisitions?
    • What is iconic and sacred to our brand identity?
    • What should our brand voice be?
    • How should our brand sound?
    • How should our brand move?
    • How should our brand be designed to flex across our entire customer experience ecosystem?
    • How can we manage and govern our global brand consistently across all touchpoints?
    • How do we organize our teams to effectively manage our brand?
    • How can we ensure that our brand is recognized globally and loved locally?
    • How can we manage our brand in a more agile and responsive way?
    • How do we nurture and involve brand ambassadors?
    • How can we leverage sustainability as a competitive advantage?
    • How do we implement effective brand management and governance?
    • How can we activate our brand to build trust and awareness?