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Enhancing the pharmaceutical landscape in Lebanon.

Dara Pharama

  • Client:

    Dara Pharama, Lebanon

  • Industry:

    Pharmaceutical

  • Practice:

    Brand experience, customer experience, campaign

Services:

Brand strategy, research and customer insights, brand messaging and storytelling, brand naming, visual identity, verbal branding, brand activation.

Customer profiles, customer strategy, customer journey mapping, customer experience blueprint, service design, customer experience activation.

Campaign strategy and planning, concept and creative copy development, campaign asset production (print, digital), buyer journey mapping, owned content development.


As a strategic partner of Dara Pharma, Drumbeat has played a crucial role in enhancing the brand’s identity and customer experience in the pharmaceutical industry. Dara Pharma, a leading franchise in Lebanon representing Arrow Generics, a multinational pharmaceutical manufacturer, brings a wealth of over 400 pharmaceutical products to the Lebanese market.

Arrow Generics Ltd., renowned for its commitment to quality and innovation, manufactures and distributes a wide range of generic pharmaceutical products. From tablets and capsules to creams and syrups, Arrow Generics provides diversified dosage forms designed to meet diverse healthcare needs.

Drumbeat’s collaboration with Dara Pharma extends beyond branding to enriching the customer experience. Through in-depth customer profiles, customer strategy development, customer journey mapping, and customer experience activation, we have empowered Dara Pharma to connect more meaningfully with its clientele. By aligning every interaction with the brand’s core values, we ensure a consistent and engaging brand experience at every touchpoint.

Our partnership with Dara Pharma also includes strategic campaign support. From campaign strategy and planning to concept and creative copy development, as well as campaign asset production for both print and digital media, we’ve effectively showcased Dara Pharma’s extensive pharmaceutical offerings. This includes the distribution of Arrow Generics’ portfolio, reinforcing Dara Pharma’s position as a trusted pharmaceutical partner.

Our collaboration has propelled Dara Pharma as a trusted name in the pharmaceutical landscape, known for its quality, accessibility, and dedication to customer well-being.

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Experience innovation and authenticity working hand in hand with our strategic and creative experts.

Let's Talk

Have a project for us?

    • How should our brand and logomark look?
    • What visual elements can we create to establish a distinctive brand identity?
    • What should be the names of new products, JVs, and acquisitions?
    • What is iconic and sacred to our brand identity?
    • What should our brand voice be?
    • How should our brand sound?
    • How should our brand move?
    • How should our brand be designed to flex across our entire customer experience ecosystem?
    • How can we manage and govern our global brand consistently across all touchpoints?
    • How do we organize our teams to effectively manage our brand?
    • How can we ensure that our brand is recognized globally and loved locally?
    • How can we manage our brand in a more agile and responsive way?
    • How do we nurture and involve brand ambassadors?
    • How can we leverage sustainability as a competitive advantage?
    • How do we implement effective brand management and governance?
    • How can we activate our brand to build trust and awareness?