Work inquiries
Interested in working with us?
hello@wearedrumbeat.com
Call us
Feel free to call us with any inquiries.
+971 50 766 6849
Back

Does Ramadan bring real change or is it just a temporary pause from our unethical lives?

Ramadan is often seen as a time of deep reflection, generosity, and self-restraint. It is a month when people strive to be their best selves—praying more, giving to charity, and speaking with kindness. Businesses, too, join the movement, offering grand gestures of corporate social responsibility, community service, and heartfelt Ramadan messages. But as soon as Eid arrives and the month ends, how many truly carry forward the essence of Ramadan?

Too often, individuals and businesses treat Ramadan as a temporary break from their usual behavior. The jealous, the greedy, and the exploitative put on a facade of goodness, only to return to their old ways the moment the month is over. Kind words are replaced by harsh tones, generosity is swapped for self-interest, and ethical conduct fades away in the face of profit and personal gain.

Ramadan is meant to be a transformative period—a chance to look in the mirror and recognize who we really are. It’s not just about fasting from food but also from dishonesty, envy, and selfishness. Yet, for many, it has become a mere ritual, a month-long performance rather than a stepping stone to lasting change.

This isn’t just about individuals. Businesses, too, must ask themselves: Are they genuinely committed to ethical practices, or is their Ramadan goodwill just a marketing strategy? Are they truly supporting their employees and customers, or is it all an illusion that fades once the holy month is over?

The true spirit of Ramadan isn’t in momentary kindness but in lasting transformation. It’s about being good when no one is watching, about carrying the same principles into the rest of the year. This Ramadan, let’s not just pretend. Let’s make a real effort to change—for good.

How to make Ramadan’s lessons last beyond the month:

  1. Practice self-awareness daily: Regularly assess your actions and intentions beyond Ramadan.
  2. Commit to ethical behavior: Whether in personal life or business, make honesty, fairness, and kindness a year-round habit.
  3. Support long-term charitable initiatives: Instead of one-time donations, consider ongoing contributions to meaningful causes.
  4. Foster a culture of accountability: Encourage a work and home environment where ethical behavior is valued beyond Ramadan.

Reflection Questions:

  1. Are you truly becoming a better person, or just pausing your bad habits for Ramadan?
  2. As a business, do you uphold the same values year-round, or is it just a seasonal show?
  3. What steps can you take to ensure the lessons of Ramadan shape your actions beyond the holy month?

Ramadan isn’t just about what you do for 30 days—it’s about who you become for the rest of your life.

Experience innovation and authenticity working hand in hand with our strategic and creative experts.

Let's Talk

Have a project for us?

    • How should our brand and logomark look?
    • What visual elements can we create to establish a distinctive brand identity?
    • What should be the names of new products, JVs, and acquisitions?
    • What is iconic and sacred to our brand identity?
    • What should our brand voice be?
    • How should our brand sound?
    • How should our brand move?
    • How should our brand be designed to flex across our entire customer experience ecosystem?
    • How can we manage and govern our global brand consistently across all touchpoints?
    • How do we organize our teams to effectively manage our brand?
    • How can we ensure that our brand is recognized globally and loved locally?
    • How can we manage our brand in a more agile and responsive way?
    • How do we nurture and involve brand ambassadors?
    • How can we leverage sustainability as a competitive advantage?
    • How do we implement effective brand management and governance?
    • How can we activate our brand to build trust and awareness?