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Our history

Celebrating 16 years of building brands people trust.

our history

Our story is a testament to the power of creativity, resilience, and unwavering commitment. It all began in 2007 when Drumbeat embarked on a transformative journey. Back then, we held a vision beyond the ordinary—a space where trust, innovation, and collaboration come together to shape brands that resonate profoundly.

Our journey commenced with boldness and a hunger to push creative boundaries. We evolved, learning from challenges, and embracing successes with equal passion. As the branding and creative agency landscape changed, so did our strategies. We always kept a keen eye on the future, adapting to the evolving needs of the industry.

Over the years, Drumbeat’s journey has been marked by significant collaborations that enriched our narrative. From working with government entities to partnering with hospitality giants, from collaborating with technology innovators to joining hands with educational pioneers, our partnerships not only shaped our portfolio but also expanded our horizons. Together, we’ve woven a chain of impactful stories that define the heartbeat of Drumbeat. Explore some of the impacts we’ve created, which also define who we are.

Our history

Wasl: Defining
Dubai's skyline.

One of our milestone collaborations was with the Dubai Real Estate Corporation (DREC), where Drumbeat played a vital role in the successful merger of the Dubai Development Board and the Real Estate Department. This collaboration gave birth to Wasl Properties, the largest real estate and property management company in Dubai. Our expertise in branding and creative solutions crafted a distinctive identity for Wasl, strategically launched through comprehensive marketing campaigns.

Al Masraf Bank: Modernizing Arab economic ventures.

As a strategic partner of Al Masraf, Drumbeat played a pivotal role in supporting the bank’s growth and success. Al Masraf, fostering cooperation among Arab countries, embodies a collaboration between Emirates Investment Authority, the Libyan Foreign Bank, and La Banque Exterieure d’Algerie. Drumbeat’s expertise shaped Al Masraf’s unique identity, differentiating it in the market through effective brand communication.

EIAST: Inspiring
scientific excellence
from earth to space.

Our privilege to collaborate with the Emirates Institution for Advanced Science and Technology (EIAST) marked Drumbeat’s footprint in space. Contributing expertise in branding and creative solutions, Drumbeat communicated EIAST’s commitment to scientific excellence and advancements in space technology. The logo we designed found its place among the stars.

HTC: Revolutionizing mobile technology in the UAE.

Drumbeat played a crucial role in HTC’s journey to introduce the first touch phone in the UAE before the iPhone revolutionized the market. This groundbreaking device established HTC as a key player, with Drumbeat contributing comprehensive services from concept development to seamless customer experiences.

Almarai: Captivating the UAE Dairy market.

Approached by Starcom Leo Burnett, Drumbeat created a captivating campaign for Almarai, a renowned Saudi multinational dairy company. This initiative, featuring the lovable character Maher as the brand mascot, resulted in exceptional brand recognition and a lasting bond with Almarai.

EMAL/EGA: Uplifting the aluminium industry in the UAE.

Drumbeat’s collaboration with Emirates Aluminium (EMAL) contributed to establishing a strong and influential presence in the aluminum industry. The merger with Dubai Aluminium (DUBAL) in 2013 formed Emirates Global Aluminium (EGA), solidifying its industry leadership. Internal and external branding initiatives ensured a cohesive and recognizable brand identity across touchpoints.

Rebranding in 2023:
A new chapter begins.

In 2023, Drumbeat underwent a significant rebranding initiative. Under new management and with a fresh visual and verbal identity, Drumbeat embraced a new chapter. This strategic evolution reflects our commitment to staying at the forefront of creative innovation, ensuring that every beat continues to make a meaningful impact.

Our brand story is one of growth, adaptability, and a relentless pursuit of excellence. As we turn the page to new chapters, Drumbeat remains committed to crafting enduring brand narratives, connecting hearts, and making every beat count.

For more in-depth information about our journey and the impactful brands we've shaped, please download our agency profile.
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    • How should our brand and logomark look?
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    • What should be the names of new products, JVs, and acquisitions?
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