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Making Almarai a beloved household brand in the UAE market.

Almarai – Leo Burnett

  • Client:

    Almarai - Leo Burnett

  • Industry:

    Dairy

  • Practice:

    Campaign

Services:

Concept and creative copy development, campaign asset production (Mascot creation, storyboard, 3D characters, animation, video), content Strategy, owned content development.


When Starcom Leo Burnet approached us to create a campaign for Almarai in the UAE market, we knew it was an exciting opportunity to make a significant impact. Almarai, a renowned Saudi multinational dairy company, entrusted us to bring their brand to life and connect with the target audience.

To engage children and establish a strong brand presence, we developed a captivating campaign strategy. One of our key contributions was the creation of 385 episodes for Space Toon TV, featuring the lovable character Maher as the brand mascot. The immediate connection children formed with Maher resulted in exceptional brand recognition and a lasting bond with Almarai.

Our services encompassed concept and creative copy development, where we crafted compelling narratives that effectively communicated Almarai’s values and offerings. We produced campaign assets such as storyboards, 3D characters, animation, and videos that brought the campaign to life, capturing the imagination of children and adults alike.

As part of our comprehensive approach, we also focused on content strategy and owned content development. By curating engaging content tailored to Almarai’s target audience, we created meaningful interactions that solidified Almarai’s position as a trusted brand in the food and beverage industry.

Through our partnership with Almarai, we have successfully captivated the UAE market and positioned the brand as a leader in food and beverage manufacturing and distribution. Our dedication has fueled Almarai’s success, creating a strong and lasting connection with their customers.

 

 

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