Work inquiries
Interested in working with us?
hello@wearedrumbeat.com
Call us
Feel free to call us with any inquiries.
+971 50 766 6849

Igniting the summer excitement of Dubai.

Dubai Summer Surprises

  • Client:

    Dubai Summer Surprises

  • Industry:

    Tourism

  • Practice:

    Brand experience, campaign

Services:

Brand portfolio architecture, sub-brands messaging and storytelling, sub-brands naming, visual identity for sub-brands.

Concept and creative copy development, campaign asset production (Print ads, web banners, internal and external branding).


Dubai Tourism has established Dubai Summer Surprises (DSS) as an eagerly anticipated annual festival that sets the city ablaze with vibrant concerts, captivating raffles, and irresistible dining and shopping offers throughout the summer months. DSS has become a cherished tradition that draws residents and tourists alike, creating unforgettable memories and joyful experiences.

As a strategic partner of Dubai Summer Surprises, Drumbeat has played a pivotal role in enhancing the festival’s impact and reach. Our expertise in brand strategy and storytelling has breathed new life into DSS’s sub-brands, including Kids Olympics, World of Stories, Kids Fashion Week, and The Collectors. We revitalized their visual identities, crafted compelling messaging, and developed captivating narratives that resonate with their target audience.

Through concept and creative copy development, we brought these sub-brands to life, creating engaging campaigns that captured the essence of their unique offerings. From print ads to web banners, we produced a wide range of campaign assets that showcased the excitement and allure of DSS and its sub-brands. Additionally, our attention to detail extended to internal and external branding, ensuring a cohesive and immersive brand experience for all participants.

Our collaboration with DSS has fueled the festival’s success, elevating its reputation as a premier summer event in Dubai. Through our comprehensive range of services, we have contributed to the festival’s growth and positioned DSS as an integral part of Dubai’s vibrant cultural and entertainment landscape.

Back

Experience innovation and authenticity working hand in hand with our strategic and creative experts.

Let's Talk

Have a project for us?

    • How should our brand and logomark look?
    • What visual elements can we create to establish a distinctive brand identity?
    • What should be the names of new products, JVs, and acquisitions?
    • What is iconic and sacred to our brand identity?
    • What should our brand voice be?
    • How should our brand sound?
    • How should our brand move?
    • How should our brand be designed to flex across our entire customer experience ecosystem?
    • How can we manage and govern our global brand consistently across all touchpoints?
    • How do we organize our teams to effectively manage our brand?
    • How can we ensure that our brand is recognized globally and loved locally?
    • How can we manage our brand in a more agile and responsive way?
    • How do we nurture and involve brand ambassadors?
    • How can we leverage sustainability as a competitive advantage?
    • How do we implement effective brand management and governance?
    • How can we activate our brand to build trust and awareness?