Empowering knowledge and research for a sustainable future of the Arab world.
Mohammed bin Rashid Al Maktoum Foundation (MBRF)
Services:
Brand strategy, brand messaging and storytelling, visual identity, verbal branding, brand activation, events branding, brand guideline, brand collaterals.
Concept and creative copy development, campaign asset production (print, video).
Since its establishment in May 2007 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the Mohammed bin Rashid Al Maktoum Foundation (MBRF) has been at the forefront of pioneering programs aimed at establishing Dubai and the UAE as centers for knowledge and research.
As a strategic partner of MBRF, Drumbeat has played a pivotal role in shaping the foundation’s brand identity and advancing its mission to empower future generations and foster sustainable knowledge and research in the Arab World. Our comprehensive range of branding services, including brand strategy, messaging, visual identity, and verbal branding, has helped MBRF effectively communicate its commitment to education, entrepreneurship, and research and development.
Through concept and creative copy development, we have crafted compelling narratives and persuasive content that resonate with MBRF’s target audience and highlight the foundation’s initiatives and impact. Our expertise in campaign asset production, including TV commercials, corporate videos, and event branding, has further strengthened MBRF’s brand communication and facilitated the dissemination of its message.
Our partnership with MBRF exemplifies the power of strategic branding in driving the advancement of knowledge and research. Together, we have supported MBRF in its mission to create knowledge based societies and nurture ideas and innovation throughout the region.
Experience innovation and authenticity working hand in hand with our strategic and creative experts.