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Uniting iconic franchised brands for unforgettable dining experiences.

Magnolia RM Investments

  • Client:

    Magnolia RM Investments

  • Industry:

    F & B

  • Practice:

    Brand experience, customer experience, employee experience, campaign

Services:

Brand collaterals (uniform, menu, packaging, social media, roll-ups, stationary), Internal and external branding, vehicle branding.

Customer profiles, customer strategy, customer journey mapping, service design, customer experience activation (Physical and experiential customer experience design, web and mobile design, experience communications, experience guidelines and toolkit).

Campaign strategy and planning, concept and creative copy development, campaign asset production (Print ads, OOH, video, lampost), owned content development (e-mailers, web banners, newsletter).


Drumbeat, as a strategic partner of MRM, has played a pivotal role in enhancing the brand presence and customer experience across MRM’s diversified food and beverage brands. With our comprehensive range of services, we have successfully created a cohesive and impactful brand identity for MRM and its franchised brands.

Our expertise in brand collaterals, including uniforms, menus, packaging, social media assets, roll-ups, and stationary, has helped MRM establish a consistent and visually appealing brand image. Through internal and external branding initiatives, we have. ensured that MRM’s franchised brands convey their unique value proposition and resonate with their target customers.

At MRM, customer-centricity is paramount, and we have worked closely with the team to develop customer profiles, strategies, and journey mapping. Through service design and customer experience activation, both in physical and experiential settings, we have elevated the overall dining experience for customers across MRM’s franchised brands. Our expertise in web and mobile design, experience communications, and experience guidelines has further enhanced the brand experience at every touchpoint.

Employee communications and culture activation campaigns are essential in fostering a positive work environment and maximizing employee performance. At Drumbeat, we have collaborated with MRM to develop engaging employee communications and culture activation campaigns that align with the objectives of the franchised brands.

By creating a clear framework that values the contributions of employees, MRM has fostered a motivated and high-performing workforce.

In terms of marketing, our campaign strategy and planning have propelled the franchised brands to new heights. From concept and creative copy development to campaign asset production, including print ads, out-of-home (OOH) displays, videos, and lampost banners, we have created compelling campaigns that effectively communicate the exceptional food quality, customer service, and inviting atmosphere offered by MRM’s franchised brands. Additionally, our expertise in owned content development, such as e-mailers, web banners, and newsletters, has helped MRM engage with its customer base and reinforce the brand message.

Through our collaboration with MRM, we have embraced innovation and continuously pursued creative approaches to challenges. Together, we have unified our collective efforts and objectives, strengthening the franchised brands operated by MRM, including Chuck E. Cheese, Flippin’ Pizza, Urban Seafood, Chickenow, and Just Falafel. MRM’s commitment to providing attainable objectives and a positive work environment has fostered a culture of excellence within the franchised brands.

As a result of our partnership, MRM has positioned itself as a leader in the food and beverage industry across the UAE and other GCC countries. Through strategic branding, customer-centric experiences, and impactful marketing campaigns, MRM has successfully grown its franchised brands and delivered exceptional dining options that have garnered appreciation from customers and international franchise associates alike.

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Experience innovation and authenticity working hand in hand with our strategic and creative experts.

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Have a project for us?

    • How should our brand and logomark look?
    • What visual elements can we create to establish a distinctive brand identity?
    • What should be the names of new products, JVs, and acquisitions?
    • What is iconic and sacred to our brand identity?
    • What should our brand voice be?
    • How should our brand sound?
    • How should our brand move?
    • How should our brand be designed to flex across our entire customer experience ecosystem?
    • How can we manage and govern our global brand consistently across all touchpoints?
    • How do we organize our teams to effectively manage our brand?
    • How can we ensure that our brand is recognized globally and loved locally?
    • How can we manage our brand in a more agile and responsive way?
    • How do we nurture and involve brand ambassadors?
    • How can we leverage sustainability as a competitive advantage?
    • How do we implement effective brand management and governance?
    • How can we activate our brand to build trust and awareness?